Home/Insights/Brands/SonyProduct Intelligence - 2026 YTD USA

Sony

1M+

Products Sold, Jan to Jul 2026

700+

# Offline Stores

$258.46

Avg. Price

4.5

Avg. Rating

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Sony Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, Best Buy and Newegg, Sony — a brand of Tokyo-based Sony Group Corporation (NYSE: SONY) — posted overall revenue growth of 7.3% over the tracked period. Amazon accounted for the majority of that revenue at 53.9%, with Best Buy contributing 33.7% and Newegg the remaining 12.2%. The brand's average product price sat at $258.46 for the year to date, though pricing softened notably toward the end of the window, falling 17.2% overall to $228.86. Momentum cooled in the most recent month, with revenue down 8.9% month over month and average price off 18.7%, suggesting heavier promotional activity. The combination of rising cumulative revenue and a declining price point points to volume-led growth rather than value expansion.

Revenue Share by Channel
Data covers Amazon, Best Buy, Newegg

Sony's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.

Monthly revenue

Indexed values, 0-100

Sony's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 17% from May to Jul.

Average price

Absolute values in $

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Sony's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Sony on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Sony's channels

REVENUE SHARE

Revenue distribution across tracked channels for Sony.

Channels by revenue share

Distribution in %

Sony's online vs offline revenue split

BY REVENUE

Sony sells 66% online and 34% offline. Online runs through 2 channels; offline through 1. Online share has moved from 73% in Mar to 76% in Jul.

Revenue by channel

Share of total revenue across all channels

Online

66%

34%

Offline

Online share trend

Mar – Jul

Online channels

66%

Amazon.com
Newegg.com

Offline channels

34%

Best Buy stores

Sony's customer ratings

BY REVIEW COUNT

Across 10M ratings on 3 channels, Sony averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 10M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Sony

BY REVENUE

Best Buy
Best Buy
#1Sony - BRAVIA Projector 7 4K HDR Laser Home Theater Projector with Native 4K SXRD Panel - Black

$9,091.10

Price

$17M

Revenue

#2Sony - 65" Class BRAVIA 2 II LED 4K UHD Smart Google TV (2025)

$2,883.27

Price

$3.88M

Revenue

#3Sony - 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)

$3,022.17

Price

$3.86M

Revenue

#4Sony - WH-1000XM6- Best Wireless Noise Cancelling Headphones - Midnight Blue

$418.84

Price

$1.52M

Revenue

#5Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - (Body Only) - Black

$2,000.86

Price

$1.47M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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