GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Apple generated an average product price of $184.60 across Amazon, Best Buy, and Newegg during the January–May 2026 period. Amazon dominated Apple's retail revenue share at 73.2%, followed by Best Buy at 20.0% and Newegg at 6.8%. Despite its strong retail presence, Apple experienced an overall revenue decline of 8.3% between March and May 2026. Meanwhile, Apple's average product price showed resilience, edging up 0.2% over the same period with a notable 4.8% month-over-month increase in the most recent month. These trends suggest that while Apple maintains pricing power across major retailers, overall sales volume may be softening heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Apple.
BY REVENUE
Apple sells 75% online and 25% offline. Online runs through 2 channels; offline through 1. Online share has moved from 16% in Jan to 86% in May.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 29M ratings on 3 channels, Apple averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 29M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,883.88
Price
$3.72M
Revenue
$950.82
Price
$2.93M
Revenue
$921.04
Price
$2.85M
Revenue
$904.76
Price
$2.55M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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