GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy, and Newegg from January 1 to July 31, 2026, Apple — operated by Apple Inc. (NASDAQ: AAPL) — posted a 2.9% revenue increase over the period. Amazon dominates the brand's channel mix at 75.5% of year-to-date revenue, leaving Best Buy at 16.6% and Newegg at just 7.6%. Momentum accelerated late in the window, with revenue climbing 8.9% month over month in the most recent period measured. Average product price sits at $172.38 across the tracked channels, having risen 2.3% over the period to $175.97 in the latest month. That combination of rising prices and growing revenue suggests Apple is expanding value per transaction rather than relying on discounting to drive volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Apple.
BY REVENUE
Apple sells 83% online and 17% offline. Online runs through 2 channels; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 32M ratings on 3 channels, Apple averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,892.60
Price
$3.02M
Revenue
$1,029.99
Price
$1.9M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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