GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy in January 2026, Apple demonstrated strong momentum with overall revenue growing 78.3% since November 2025, despite an 8.0% month-over-month dip in January following the holiday season. Amazon dominated as Apple's primary sales channel, capturing 74.2% of revenue share, while Best Buy accounted for 25.7% at a notably higher average product price of $240.59 compared to Amazon's $190.05. At Best Buy, the MacBook Air 13-inch with the M4 chip was the standout performer, with its Midnight variant alone commanding a 15.1% revenue share at an average price of $860.52. Meanwhile, on Amazon, renewed iPhones led Apple's sales mix, with the iPhone 14 in Midnight being the top seller at a $329.00 average price, highlighting the continued strength of Apple's device ecosystem in the secondary market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 78% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 32% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Apple.
BY REVENUE
$860.52
Price
$6.9M
Revenue
$839.76
Price
$4.59M
Revenue
$1,048.09
Price
$2.53M
Revenue
