GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, Best Buy, Lowe's, and Newegg, Google — a brand operated under Alphabet Inc. (NASDAQ: GOOGL) — shows a heavily concentrated channel mix. Amazon alone accounts for 89.3% of year-to-date revenue, leaving Best Buy at 5.4%, Lowe's at 3.4%, and Newegg at just 1.4%. Momentum has been strong through the May–July tracking window, with revenue up 65.5% overall and a 21.0% month-over-month gain in the most recent period. Pricing has moved in the same direction, with the average price climbing 16.9% to $188.72, well above the $170.05 year-to-date average. Together, these figures point to a brand growing revenue while trading up on price rather than discounting, though its reliance on a single dominant channel remains a notable concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 66% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Google on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Google.
BY REVENUE
Google sells 92% online and 8% offline. Online runs through 3 channels; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 3.6M ratings on 4 channels, Google averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$264.30
Price
$631K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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