GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Best Buy, Lowe's and Home Depot from January 1 to July 31, 2026 shows Ring, a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), generating an average product price of $72.18. Amazon dominates distribution with 80.6% of year-to-date revenue share, leaving Best Buy at 8.6%, lowes.com at 8.0% and homedepot.com at just 2.7%. Momentum has been positive in recent months, with revenue up 10.0% month over month and 6.1% higher across the May-July timeseries window. Average selling prices have climbed alongside volume, rising 1.2% month over month to $72.30 and 3.7% over the same three-month period. That combination of simultaneous revenue and price growth suggests the brand is holding pricing power while its retail footprint remains heavily concentrated in a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ring on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Ring.
BY REVENUE
Ring sells 86% online and 14% offline. Online runs through 3 channels; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 5.8M ratings on 4 channels, Ring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.35
Price
$700K
Revenue
$123.19
Price
$668K
Revenue
$89.17
Price
$383K
Revenue
$177.59
Price
$285K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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