GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Ring generated the vast majority of its online revenue through Amazon, which accounted for 84.3% of sales in January 2026, with Best Buy capturing the remaining 15.6%, based on tracking across these two major retailers. Notably, Ring's average product price on Best Buy ($103.60) was significantly higher than on Amazon ($66.04), suggesting consumers tend to purchase more premium Ring products at Best Buy. Between November 2025 and January 2026, Ring experienced a 15.0% decline in overall revenue, with January alone seeing a 21.5% month-over-month drop likely reflecting a post-holiday cooldown. During this same period, Ring's average product price also softened by 5.0%, settling at $70.02 in January 2026. Ring's top-performing products on Amazon were led by the Floodlight Cam Wired Plus and the Spotlight Cam Plus, each commanding roughly 14% of the retailer's Ring revenue share.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Ring on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Ring.
BY REVENUE
$149.99
Price
$263K
Revenue
$97.62
Price
$247K
Revenue
$96.64
Price
$247K
Revenue
$199.99
Price
$158K
Revenue
$78.24
Price
$129K
Revenue
