GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Microsoft generated an impressive 73.4% revenue growth across Amazon, Best Buy, and Newegg from November 2025 to January 2026, though January saw a slight 2.3% month-over-month dip following the holiday season. Amazon dominated as Microsoft's primary sales channel, capturing 71.3% of total revenue share, followed by Best Buy at 20.0% and Newegg at 8.6%. The brand's average product price stood at $258.23 in January 2026, reflecting a 17.0% decline since November 2025, suggesting aggressive pricing strategies or a shift in product mix toward more accessible price points. Notably, Newegg commanded a significantly higher average price of $506.67, more than double the overall average, driven largely by premium Surface laptop sales on the platform.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 73% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Microsoft on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Microsoft.
BY REVENUE
$1,933.66
Price
$652K
Revenue
