GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Microsoft generated an average product price of $237.60 across Amazon, Best Buy, and Newegg from January to April 2026. Amazon dominated Microsoft's retail revenue share at 47.1%, followed by Best Buy at 32.2% and Newegg at 20.6%. Notably, Microsoft's average price surged 18.9% over the tracked period, reaching $269.25 by the most recent month. However, the brand faced headwinds as overall revenue declined 13.3% during the same timeframe. Newegg stood out as a channel for premium Microsoft products, with top-selling items like Surface Laptops and Surface Hub devices priced well above $1,400.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 19% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Microsoft on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Microsoft.
BY REVENUE
$174.08
Price
$1.56M
Revenue
$172.94
Price
$1.31M
Revenue
$399.99
Price
$1.12M
Revenue
$399.99
Price
$623K
Revenue
