GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Best Buy, and Newegg during January 2026, Dell's overall revenue declined 9.9% compared to December 2025, reflecting a typical post-holiday slowdown. Amazon dominates Dell's online retail landscape, accounting for a commanding 85.9% of revenue share, far outpacing Best Buy at 10.1% and Newegg at 3.6%. Interestingly, Dell's average product price varies dramatically by retailer, with Amazon averaging $346.98 compared to $643.17 on Newegg, where higher-priced server and workstation products make up over 31% of the brand's category mix. Despite the monthly revenue dip, Dell's average price has shown resilience, rising 1.7% since November 2025 even as January saw a slight 3.1% month-over-month decrease. These pricing dynamics suggest Dell is maintaining a strong value positioning on Amazon while leveraging specialty retailers like Newegg for its premium and enterprise-grade product lines.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Dell on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Dell.
BY REVENUE
$373.05
Price
$2.92M
Revenue
$904.34
Price
$1.14M
Revenue
$469.07
Price
$927K
Revenue
$547.50
Price
$845K
Revenue
