GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Best Buy, and Newegg during January 2026, ASUS demonstrated strong momentum with overall revenue growing 62.2% since November 2025, despite a 15.3% month-over-month dip from December 2025. Amazon dominated as ASUS's primary sales channel, capturing 66.8% of total revenue share, followed by Best Buy at 30.0% and Newegg at just 3.0%. Notably, Best Buy commanded a significantly higher average product price of $806.53 compared to Amazon's $483.57, suggesting a premium product mix skewing toward higher-end configurations at that retailer. The brand's overall average price rose 27.4% since November 2025 to $549.35, reflecting a shift toward higher-value product sales across all channels. ASUS's top-performing product at Best Buy, the Zenbook 14 OLED, captured 23.0% of the retailer's ASUS revenue, highlighting strong demand in the premium ultrabook segment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 62% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 27% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for ASUS on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for ASUS.
BY REVENUE
$1,395.48
Price
$2.94M
Revenue
$2,399.99
Price
$1.9M
Revenue
$982.21
Price
$1.58M
Revenue
$3,479.00
Price
$1.35M
Revenue
