GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, MSI generated 87.0% of its online revenue through Amazon in January 2026, with Newegg contributing 9.0% and Best Buy just 3.9% across tracked retailers. The brand's average product price stood at $708.63 in January 2026, reflecting a notable 12.7% decline compared to December 2025. MSI experienced a significant revenue drop of 24.6% month-over-month in January 2026, while the broader three-month trend from November 2025 through January 2026 showed a 4.5% overall revenue decline. Interestingly, Amazon carried a considerably higher average price of $834.17 compared to Newegg's $638.80 and Best Buy's $174.29, suggesting a markedly different product mix across retailers. These trends point to post-holiday normalization pressures on both pricing and sales volume heading into early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for MSI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for MSI.
BY REVENUE
$1,949.99
Price
$103K
Revenue
$1,799.00
Price
$45K
Revenue
$1,569.99
Price
$35K
Revenue
$1,329.99
Price
$28K
Revenue
