GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January 1–31, 2026, Alienware posted an average product price of $945.65, reflecting a 19.9% increase compared to December 2025. Amazon dominated Alienware's revenue share at 68.9% with a significantly higher average price of $1,269.01, while Best Buy accounted for 31.1% at a $604.42 average price. Notably, Alienware's overall revenue grew 25.5% since November 2025, despite a 23.1% month-over-month decline in January 2026 following the holiday season. At Best Buy, gaming monitors represented a combined 62.9% of Alienware's category revenue, signaling strong demand in the display segment. The brand's top-selling Best Buy product was the Alienware 16X Aurora gaming laptop featuring an RTX 5070, priced at $1,961.35 and capturing 22.8% of Best Buy revenue share.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 25% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Alienware.
BY REVENUE
$1,961.35
Price
$518K
Revenue
$319.99
Price
$359K
Revenue
