Razer

Razer Market Overview

According to Grips Intelligence data tracking Amazon and Best Buy from January 1–31, 2026, Razer demonstrated strong quarterly momentum with overall revenue growing 25.4% since November 2025, despite a 17.1% month-over-month dip in January following the holiday season. Amazon dominates Razer's retail footprint, commanding 66.9% of total revenue share compared to Best Buy's 33.0%, though Best Buy carries a notably higher average product price of $77.68 versus Amazon's $65.61. The brand's average product price declined 15.3% over the three-month period to $69.15 in January 2026, suggesting a shift in sales mix toward more affordable products or increased promotional activity. On Amazon, the Razer Blade 14 (2025) gaming laptop stood out as the second highest-selling product by revenue share at 8.9%, with an average price of $2,275.56, while the budget-friendly BlackShark V2 X headset led across both retailers. These pricing and channel dynamics point to Razer successfully leveraging a broad price-tiered strategy to capture demand at both the entry-level and premium ends of the market.