GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razer posted an average product price of $85.04 across Amazon and Best Buy between January and April 2026. Amazon dominated Razer's retail mix, capturing 72.5% of revenue share compared to Best Buy's 27.1% during the same period. Razer's average selling price climbed 7.4% over the tracked period, signaling a notable shift toward higher-priced products in the brand's sales mix. Among its top sellers, Razer's product range spans from the budget-friendly BlackShark V2 X headset at around $39 to the premium Blade 14 laptop priced near $2,395, reflecting a wide pricing strategy. Despite rising prices, Razer's overall revenue dipped 1.6% over the period, suggesting that higher price points may be tempering unit volume growth.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Razer on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Razer.
BY REVENUE
$228.13
Price
$480K
Revenue
$38.51
Price
$299K
Revenue
$123.28
Price
$271K
Revenue
$92.44
Price
$178K
Revenue
