SteelSeries

SteelSeries Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Best Buy and Newegg, SteelSeries — a brand held by Denmark's GN Store Nord A/S (Nasdaq Copenhagen: GN) — posted 5.7% revenue growth over the tracked period. Channel mix is highly concentrated, with Amazon accounting for 76.6% of year-to-date revenue versus 22.3% for Best Buy and just 1.0% for Newegg. The brand's average product price across tracked channels sits at $97.73, though the most recent month reached $104.42, a 7.3% month-over-month increase. Momentum accelerated late in the window, with revenue up 20.3% versus the prior month during the May–July timeseries period. Taken together, an 8.8% overall rise in average price alongside that revenue acceleration points to a premium-leaning trajectory rather than volume-driven discounting.