GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January 1–31, 2026, HyperX posted an average product price of $79.87, with Amazon commanding a dominant 93.9% share of the brand's revenue compared to just 5.6% for Best Buy. Despite a 12.9% month-over-month revenue decline from December 2025 to January 2026, the brand's revenue still grew an impressive 25.0% overall since November 2025. Amazon's average selling price for HyperX products stood at $81.22, notably higher than Best Buy's $63.32, suggesting a richer product mix on the marketplace. The HyperX Cloud Alpha Wireless led as the top-selling product on Amazon with a 12.2% revenue share and a premium $126.81 average price point, underscoring strong consumer demand for high-end wireless audio.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 25% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for HyperX on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for HyperX.
BY REVENUE
$126.81
Price
$667K
Revenue
$67.92
Price
$656K
Revenue
$99.99
Price
$646K
Revenue
