GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Best Buy, Newegg, and Amazon during January 2026, Gigabyte experienced a significant revenue decline of 51.3% compared to December 2025, while its average product price also fell 18.4% month-over-month to $410.64. Best Buy dominated Gigabyte's retail landscape, commanding 64.0% of total revenue share with a notably higher average price of $699.73, far exceeding Amazon's $158.52 average. On Newegg, GPUs and video graphics cards represented a commanding 73.4% of category revenue, with the Radeon RX 9070 XT leading as the top-selling product at a $719.99 price point and 31.4% share. Despite the sharp monthly drop, Gigabyte's average price actually rose 5.6% over the broader November 2025 to January 2026 period, suggesting a strategic shift toward higher-value product sales. Amazon presented a distinctly different product mix for the brand, with traditional laptops accounting for 59.0% of revenue on that platform compared to the GPU-heavy assortment at Best Buy and Newegg.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 41% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Gigabyte on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Gigabyte.
BY REVENUE
