GRIPS CUSTOMERS & RESEARCH PARTNERS
XFX, a brand of Hong Kong-listed PINE Technology Holdings (HKG: 1079), posted 20.9% revenue growth across the tracked period, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon and Newegg. Amazon accounted for the majority of that revenue at a 58.9% share, with Newegg close behind at 40.9%, indicating an unusually balanced two-channel split. The average product price sat at $523.56 for the year to date, drifting up just 0.6% over the May–July window to $517.38 in the latest month. That pricing stability contrasts with a 10.5% month-over-month revenue decline in the most recent period, suggesting volume rather than price drove the pullback. Taken together, the Grips Intelligence figures point to a brand growing on an annual basis while facing near-term softness in demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for XFX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for XFX.
BY REVIEW COUNT
Across 50K ratings on 2 channels, XFX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$761.93
Price
$112K
Revenue
$466.04
Price
$101K
Revenue
$736.25
Price
$85K
Revenue
$788.37
Price
$58K
Revenue
$445.58
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
