Brother

Brother Market Overview

According to in-store data from Grips Intelligence, Brother generated 70.7% of its revenue share through Amazon between January and April 2026, making it the dominant retail channel across the four tracked retailers (Amazon, Office Depot, Best Buy, and Newegg). Office Depot accounted for the second-largest share at 24.5%, while Best Buy and Newegg combined represented less than 4% of total revenue. The brand's average product price during this period stood at $105.43, with pricing trending upward by 1.4% overall. Brother also demonstrated positive momentum, with revenue growing 5.2% over the tracked period, signaling steady demand across its retail footprint. This heavy concentration on Amazon underscores the platform's critical role in Brother's omnichannel retail strategy heading into mid-2026.