Brother

Brother Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, Office Depot, Best Buy, Newegg and Lowe's, Brother — a brand owned by Brother Industries, Ltd. (TYO: 6448) — recorded a modest 1.1% revenue decline over the tracked period. Amazon dominated the brand's channel mix at 67.9% of year-to-date revenue, with Office Depot a distant second at 25.6% and the remaining three retailers together accounting for under 6%. Momentum improved late in the window, with revenue up 8.0% month over month in the most recent period measured. Pricing held broadly stable, as the average product price of $107.01 edged down 1.7% overall while ticking up 0.3% in the latest month to $109.13. That combination of concentrated retail exposure and steady pricing suggests Brother's near-term performance remains closely tied to Amazon's trajectory.