GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nikon generated an average product price of $517.83 across Amazon, Newegg, and Best Buy from January to May 2026. Amazon dominated Nikon's revenue share at 49.5%, followed closely by Newegg at 40.2%, while Best Buy trailed significantly at just 9.9%. Notably, Nikon's overall revenue declined 17.1% over the tracked period, despite a 10.0% month-over-month uptick in the most recent month. Average prices also saw a substantial 23.5% overall decrease, suggesting increased promotional activity or a shift toward more affordable product lines. Newegg stood out as a channel for premium Nikon bundles, with top-selling products priced as high as $5,117.81, significantly above the brand's overall average.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Nikon.
BY REVENUE
Nikon sells 90% online and 10% offline. Online runs through 2 retailers; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 522K ratings on 3 retailers, Nikon averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 522K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,137.30
Price
$177K
Revenue
