GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vivitar recorded an average product price of $16.39 across tracked retailers between January and May 2026. Office Depot emerged as the brand's dominant sales channel, commanding 51.5% of total revenue share, followed by Best Buy at 38.3%, with Amazon and Newegg capturing the remaining 9.2% combined. Despite this strong retail positioning, Vivitar experienced a notable revenue decline of 19.7% over the March to May 2026 period. Meanwhile, the brand's average price trended upward by 2.4% during the same timeframe, suggesting a possible shift toward higher-priced offerings even as overall sales volume contracted. This divergence between rising prices and falling revenue presents a key dynamic for stakeholders monitoring Vivitar's retail performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vivitar on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Vivitar.
BY REVENUE
Vivitar sells 10% online and 90% offline. Online runs through 4 retailers; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 8.5K ratings on 4 retailers, Vivitar averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 8.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
