GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DJI generated the vast majority of its revenue through Amazon, which accounted for 96.3% of total revenue share between January and May 2026, with Best Buy capturing just 3.5%. The brand's average product price during this period stood at $309.92, though pricing showed a notable downward trend, declining 7.0% over the tracked timeframe. Among DJI's top-selling products on Amazon, premium offerings like the DJI Mini 5 Pro Fly More Combo Plus commanded prices above $1,200, indicating strong consumer interest in higher-end SKUs despite the overall price decrease. Revenue also experienced a slight dip, dropping 0.7% over the period, suggesting a modest softening in demand. These trends point to a brand that remains heavily consolidated on a single retail channel while navigating gradual pricing and revenue pressures heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for DJI.
BY REVIEW COUNT
Across 2.37M ratings on 2 retailers, DJI averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.37M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$648.04
Price
$15M
Revenue
$1,214.95
Price
$14M
Revenue
$719.00
Price
$13M
Revenue
$1,254.39
Price
$13M
Revenue
