GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon and Best Buy, DJI generated an average product price of $300.16 during the period. Amazon overwhelmingly dominated the brand's revenue with a 94.7% share, while Best Buy accounted for just 5.0%. Overall revenue declined 8.8% across the tracked period, with the most recent month down 6.1% versus the prior month. The average selling price also softened, decreasing 2.5% over the period to $291.09, even as the latest month ticked up 1.8% month-over-month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for DJI.
BY REVENUE
DJI sells 94% online and 6% offline. Online runs through 1 channel; offline through 1. Online share has moved from 3% in Feb to 94% in Jun.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.84M ratings on 2 channels, DJI averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.84M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,159.73
Price
$11M
Revenue
$621.09
Price
$11M
Revenue
$1,099.00
Price
$11M
Revenue
$719.00
Price
$9.9M
Revenue
$496.00
Price
$5.8M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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