GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Pennington generated the largest share of its revenue through Lowe's, which accounted for 42.9% of total sales. Home Depot followed as the second-largest channel at 23.4%, while Amazon and Menards contributed nearly equal shares at 15.9% and 15.0% respectively. The brand's average product price during this period stood at $28.55, though pricing showed a notable downward trend with a 24.4% decrease over the tracked months. Overall, Pennington's revenue grew 18.2% across the reporting period, suggesting strong demand momentum despite the declining average price point. Ace Hardware represented the smallest share among tracked retailers at just 2.8%, indicating a highly concentrated distribution strategy favoring big-box home improvement channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pennington on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Pennington.
BY REVENUE
Pennington sells 47% online and 53% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 71% in Jan to 38% in May.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 1.21M ratings on 5 retailers, Pennington averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
