GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Better-Gro maintains an average product price of $9.25. Amazon dominates as the brand's leading retail channel, commanding a 60.4% revenue share, followed by Lowes.com at 37.0% and HomeDepot.com capturing just 2.6%. Notably, the brand experienced a significant average price decline of 29.2% over the tracked period, suggesting aggressive discounting or a shift toward lower-priced product offerings. During the same window, overall revenue dropped 4.6%, indicating that the lower pricing has not fully offset volume to sustain revenue levels. Better-Gro's heavy reliance on Amazon for the majority of its revenue highlights a concentrated distribution strategy across these three major retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Better-Gro on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Better-Gro.
BY REVENUE
Better-Gro sells 63% online and 37% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 71% in Jan to 56% in May.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 236K ratings on 3 retailers, Better-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 236K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
