Better-Gro

Better-Gro Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, Lowe's and Home Depot, Better-Gro's sales base is split almost evenly between two dominant retailers. Amazon accounts for 50.1% of year-to-date revenue, with lowes.com close behind at 46.9%, while homedepot.com contributes just 3.0%. The brand's average product price sits at $6.59, having edged up 1.1% over the tracked period and rising 2.8% month-over-month to $6.67 in the most recent reading. Revenue, however, has moved in the opposite direction, falling 23.0% across the period and declining a further 9.9% versus the prior month. That combination of modest pricing gains against a steep revenue decline suggests volume pressure rather than a pricing problem, and the heavy concentration in two channels leaves limited cushion if either retailer pulls back.