Grips Intelligence in-store data for January 1 through July 31, 2026 shows Espoma, a brand of the family-owned Espoma Company, distributing revenue across four tracked retail channels: Lowe's leads with a 35.7% share, followed by Amazon at 30.6%, Ace Hardware at 21.4% and Home Depot at 12.3%. The average product price sits at $19.17, having risen 2.6% over the tracked period to $19.87 in the most recent month. Revenue, however, has trended sharply lower, falling 20.7% month over month and 37.0% across the May-to-July window. That divergence between firming prices and contracting sales points to seasonal demand normalization following the spring gardening peak rather than a pricing problem. The near-even split between Lowe's and Amazon is the most notable structural feature, indicating no single channel currently anchors the brand's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Espoma on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Espoma.
BY REVENUE
Espoma sells 64% online and 36% offline. Online runs through 3 channels; offline through 2. Online share has moved from 49% in Mar to 76% in Jul.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 481K ratings on 4 channels, Espoma averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 481K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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