GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Osmocote generated nearly half of its revenue through Amazon (49.6% share), followed by Lowes.com (27.9%) and AceHardware.com (18.2%) during the January–May 2026 tracking period. The brand experienced significant momentum, with revenue growing 69.7% over the observed timeframe across all four tracked retailers. Osmocote's average product price stood at $20.62, though pricing trended downward with a 13.7% overall decrease during the period. Menards.com contributed a smaller but notable 3.4% revenue share, rounding out the brand's multi-retailer distribution strategy. These insights suggest Osmocote is scaling volume aggressively, potentially leveraging lower price points to drive broader market penetration.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 74% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Osmocote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Osmocote.
BY REVENUE
Osmocote sells 52% online and 48% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 55% in Jan to 55% in May.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 296K ratings on 4 retailers, Osmocote averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 296K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
