GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Ferry-Morse generated nearly half of its revenue through Lowe's, which accounted for 49.7% of total revenue share, followed by Ace Hardware at 32.7% and Menards at 11.8%. The brand's average product price during this period stood at $9.43, though pricing varied significantly by retailer, with Home Depot and Lowe's listings reaching well above $39 for bulk and kit products. Notably, Amazon and Home Depot combined represented less than 6% of Ferry-Morse's total revenue share, suggesting the brand's commercial strength is heavily concentrated in home improvement and hardware channels. The data also reveals a 29.2% overall decrease in average price over the tracked period, indicating possible promotional activity or a shift in product mix toward lower-priced items. Ferry-Morse's revenue distribution highlights a clear reliance on a small number of key retail partners for the majority of its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ferry-Morse on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ferry-Morse.
BY REVENUE
Ferry-Morse sells 50% online and 50% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 31% in Jan to 58% in May.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 53K ratings on 5 retailers, Ferry-Morse averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
