GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Ironite demonstrates a highly concentrated retail distribution, with homedepot.com commanding a dominant 92.0% revenue share compared to just 7.5% at lowes.com. The brand's average product price during this period stood at $105.16, reflecting its positioning within its category. Notably, Ironite experienced a significant average price decline of 52.5% over the March to May 2026 tracking window, suggesting aggressive promotional activity or shifting product mix. Revenue also saw a substantial 33.5% drop during the same period, indicating potential seasonal demand fluctuations or broader market headwinds. These trends point to a brand heavily reliant on a single major retailer while navigating notable pricing and revenue pressures in the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 53% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ironite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Ironite.
BY REVENUE
Ironite sells 93% online and 7% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 85% in Jan to 86% in May.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 28K ratings on 2 retailers, Ironite averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.