GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Miracle-Gro generated an average product price of $11.38 across five major retailers—Ace Hardware, Lowe's, Amazon, Menards, and Home Depot—during the January to May 2026 period. Ace Hardware led all channels with a commanding 40.1% revenue share, followed closely by Lowe's at 35.5%, together accounting for over three-quarters of the brand's total revenue. Notably, Miracle-Gro's revenue surged 94.0% over the tracked period from March to May 2026, reflecting strong seasonal demand heading into spring and summer. Amazon captured 12.2% of revenue share, while traditional home improvement retailers Home Depot and Menards trailed at 5.4% and 6.8%, respectively. This retailer distribution highlights Miracle-Gro's particularly strong performance in the hardware and home improvement channel, with Ace Hardware punching well above its weight relative to larger competitors.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 105% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Miracle-Gro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Miracle-Gro.
BY REVENUE
Miracle-Gro sells 23% online and 77% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 51% in Jan to 16% in May.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 12M ratings on 5 retailers, Miracle-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
