GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Scotts generated an average product price of $29.92 across five major retailers tracked from January to May 2026. Ace Hardware led all retailers with the largest revenue share at 36.8%, followed by Lowe's at 25.8%, making these two channels responsible for over 62% of the brand's total revenue. Amazon and Home Depot captured nearly equal shares at 17.3% and 16.8% respectively, while Menards trailed significantly at just 3.3%. Notably, Scotts experienced a 5.1% decline in overall revenue during the tracked period, accompanied by a substantial 51.4% decrease in average product price, suggesting a shift toward lower-priced items or aggressive promotional activity. This distribution pattern highlights Scotts' strong reliance on hardware and home improvement channels, with Ace Hardware serving as its dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 52% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Scotts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Scotts.
BY REVENUE
Scotts sells 36% online and 64% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 61% in Jan to 36% in May.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 8M ratings on 5 retailers, Scotts averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$9M
Revenue
$77.94
Price
$6.9M
Revenue
$237.38
Price
$5.1M
Revenue
