GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Ace Hardware, Lowe's, Home Depot, and Menards, Hillman — a brand of Hillman Solutions Corp. (NASDAQ: HLMN) — generated the majority of its revenue at acehardware.com, which accounted for 55.7% of the total. Lowe's followed at 39.1%, while homedepot.com and menards.com remained marginal at 2.4% and 2.1% respectively, underscoring a heavily concentrated two-retailer distribution footprint. Revenue softened over the period, declining 10.3% overall and 7.9% month-over-month in the most recent tracked month. Average selling price moved in the opposite direction, rising 1.5% to $3.50, suggesting the revenue decline was driven by unit volume rather than pricing pressure. With a blended average product price of $3.43, the brand's performance remains closely tied to high-velocity, low-ticket turnover at its two dominant retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for HIllman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for HIllman.
BY REVIEW COUNT
Across 8M ratings on 4 channels, HIllman averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$4.99
Price
$2.87M
Revenue
$5.99
Price
$686K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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