GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hillman generated the majority of its revenue through Ace Hardware, which accounted for 59.6% of total revenue share across tracked retailers from January to May 2026. Lowe's followed as the second-largest channel at 35.6%, while Home Depot and Menards combined represented just 4.2% of Hillman's revenue. The brand maintained a low average product price of $3.53 across all four retailers during this period. Despite its strong retail presence, Hillman experienced a 9.3% decline in overall revenue during the tracked timeframe. These insights, covering acehardware.com, lowes.com, homedepot.com, and menards.com, highlight Hillman's heavy reliance on Ace Hardware as its dominant sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HIllman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for HIllman.
BY REVIEW COUNT
Across 8.8M ratings on 4 retailers, HIllman averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 8.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$4.99
Price
$2.59M
Revenue
$5.99
Price
$608K
Revenue