GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, National Hardware generated the majority of its revenue through Menards, which accounted for 57.9% of total revenue share from January to May 2026, followed by Lowe's at 33.6%, with Ace Hardware and Amazon trailing at 5.0% and 3.4% respectively. The brand's average product price stood at $4.96 across all tracked retailers during this period. National Hardware experienced strong momentum with an overall revenue growth of 18.3%, signaling increasing consumer demand. Meanwhile, the brand's average price saw a notable 9.6% overall increase, suggesting a shift toward higher-value product sales or strategic pricing adjustments. With nearly 91.5% of its revenue concentrated between Menards and Lowe's, National Hardware maintains a heavily focused retail distribution strategy in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for National Hardware on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for National Hardware.
BY REVENUE
National Hardware sells 8% online and 92% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 4% in Jan to 15% in May.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 404K ratings on 4 retailers, National Hardware averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 404K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.21
Price
$29K
Revenue
