According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Menards, Lowe's, Amazon and Ace Hardware, National Hardware — part of ASSA ABLOY AB (Nasdaq Stockholm: ASSA B) — concentrates nearly all of its tracked revenue in just two retailers. Menards leads with a 48.5% revenue share, followed closely by Lowe's at 45.6%, leaving Amazon (3.8%) and Ace Hardware (2.2%) as marginal contributors. The brand's average product price sits at $5.73 for the period, pointing to a high-volume, low-ticket assortment mix. Momentum has softened recently, with revenue falling 11.1% month over month and down 21.1% across the most recent measured stretch. Pricing, however, has moved the other way, with the average price climbing 7.1% month over month to $6.29 and up 1.9% overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for National Hardware on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for National Hardware.
BY REVENUE
National Hardware sells 25% online and 75% offline. Online runs through 2 channels; offline through 3. Online share has moved from 15% in May to 25% in Sep.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 390K ratings on 4 channels, National Hardware averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 390K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.59
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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