GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Lockly commands an average product price of $270.87, positioning it in the premium segment of its category. Amazon dominates Lockly's revenue distribution with a 61.5% share, followed by Menards at 26.9%, while Lowe's, Home Depot, and Best Buy collectively account for the remaining 11.6%. The brand experienced overall revenue growth of 5.9% during the tracked period, signaling healthy demand momentum. Notably, Lockly's average price increased 13.8% over the same timeframe, suggesting a successful shift toward higher-priced offerings such as the Visage Facial Recognition line priced near $349.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Lockly on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Lockly.
BY REVENUE
Lockly sells 71% online and 29% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 65% in Jan to 75% in May.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 100K ratings on 5 retailers, Lockly averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 100K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$349.00
Price
$11K
Revenue
$261.21
Price
$6.5K
Revenue
$19.99
Price
$4K
Revenue
$169.99
Price
$3.57K
Revenue
