GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Menards, Lowe's and Home Depot from January 1 to September 30, 2026, Lockly maintained an average product price of $271.27. Amazon dominated the brand's channel mix with 67.3% of year-to-date revenue, while menards.com contributed 16.9% and lowes.com 12.4%, leaving homedepot.com with just 2.9%. Revenue softened over the period, declining 8.8% overall and slipping a further 2.8% month-over-month in the most recent reading. Pricing moved in the opposite direction, with the average selling price climbing 5.2% month-over-month to $277.99 and finishing 0.7% above where it started. That divergence between firmer pricing and softer revenue suggests unit volumes, rather than discounting pressure, are driving the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Lockly on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lockly.
BY REVENUE
Lockly sells 79% online and 21% offline. Online runs through 3 channels; offline through 3.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 108K ratings on 4 channels, Lockly averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 108K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$349.00
Price
$12K
Revenue
$264.92
Price
$9.5K
Revenue
$349.99
Price
$7K
Revenue
$265.99
Price
$4.52K
Revenue
$218.17
Price
$3.71K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
