Home/Insights/Brands/YaleProduct Intelligence - 2026 YTD USA

Yale

40K+

Products Sold, Jan to Jun 2026

550+

# Offline Stores

$179.99

Avg. Price

4.2

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Yale Market Overview

According to Grips Intelligence data spanning January 1 to June 30, 2026 across offline/in-store retail channels, Yale—whose U.S. residential business is owned by Fortune Brands Innovations (NYSE: FBIN)—saw overall revenue grow 31.8% during the period. Fortune Brands Innovations (NYSE: FBIN) completed its acquisition of the U.S. and Canadian Yale residential smart lock business from ASSA ABLOY, adding Yale to a portfolio that includes brands like Moen, Master Lock and August. Grips Intelligence data shows Amazon dominated in-store distribution with a 68.8% revenue share, far ahead of Lowe's at 16.6% and Best Buy at 11.9%. The average product price settled at $180.73, though this reflected a modest 3.1% decline across the tracked window. These Grips Intelligence figures underscore heavy channel concentration on Amazon alongside strong double-digit revenue momentum for the brand in the first half of 2026.

Revenue Share by Channel

1

Amazon

70%

2

Lowe's

17%

3

Best Buy

10%

4

Home Depot

2%

Data covers Amazon, Lowe's, Best Buy, Home Depot

Yale's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 32% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Yale's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.

Average price

Absolute values in $

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Yale's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Yale on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Yale's channels

REVENUE SHARE

Revenue distribution across tracked channels for Yale.

Channels by revenue share

Distribution in %

Yale's online vs offline revenue split

BY REVENUE

Yale sells 78% online and 22% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

78%

22%

Offline

Online channels

78%

Amazon.com

Lowes.com

HomeDepot.com

Offline channels

22%

Lowe's stores

Best Buy stores

Yale's customer ratings

BY REVIEW COUNT

Across 177K ratings on 4 channels, Yale averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.2

/ 5

From 177K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Yale

BY REVENUE

Best Buy

#1Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Touchscreen Keypad | Fingerprint Access - Black Suede

$262.79

Price

$83K

Revenue

#2Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Touchscreen Keypad | Fingerprint Access - Satin Nickel

$257.23

Price

$76K

Revenue

#3Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Push Button Keypad | Key Access - Black Suede

$214.53

Price

$72K

Revenue

#4Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Push Button Keypad | Key Access - Black Suede

$196.37

Price

$63K

Revenue

#5Yale - Assure Lock 2 - Smart Lock Wi-Fi Deadbolt with Touchscreen Keypad | Fingerprint Access - Black Suede

$261.18

Price

$51K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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