GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Yale recorded an average product price of $182.79 across Amazon, Lowe's, Best Buy, and Home Depot from January to May 2026. Amazon dominated Yale's revenue distribution, accounting for a commanding 71.2% share, followed by Lowe's at 14.7% and Best Buy at 11.7%. The brand demonstrated positive momentum with revenue growing 2.8% over the tracked period, signaling steady consumer demand. Despite this revenue growth, Yale's average price decreased 4.5% over the same period, suggesting a strategic shift toward more competitively priced offerings or increased promotional activity. Home Depot represented the smallest channel for Yale with just 2.3% revenue share, indicating significant room for growth at the nation's largest home improvement retailer.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Yale on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Yale.
BY REVENUE
Yale sells 78% online and 22% offline. Online runs through 3 retailers; offline through 2.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 178K ratings on 4 retailers, Yale averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 178K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$264.73
Price
$100K
Revenue
$256.88
Price
$66K
Revenue
$281.62
Price
$57K
Revenue
$230.32
Price
$54K
Revenue
