GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, First Alert generated an average product price of $49.79 across Amazon, Lowes.com, and AceHardware.com between January and May 2026. Amazon dominated as the leading retail channel, capturing 50.3% of First Alert's total revenue share, followed by Lowes.com at 33.8% and AceHardware.com at 15.5%. Despite its strong retail presence, First Alert experienced a 9.3% decline in overall revenue during the tracked period. Meanwhile, the brand's average price trended upward with a 3.4% increase, suggesting a shift toward higher-priced product offerings even as total sales volume softened. These dynamics point to a brand navigating pricing strategy adjustments amid softening consumer demand across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for First Alert.
BY REVENUE
First Alert sells 53% online and 47% offline. Online runs through 2 retailers; offline through 2.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 4.11M ratings on 3 retailers, First Alert averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$52.08
Price
$1.25M
Revenue
$60.57
Price
$1.1M
Revenue
$96.84
Price
$723K
Revenue
$40.36
Price
$495K
Revenue
$34.99
Price
$477K
Revenue
