GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking First Alert across Amazon, Lowe's, and Ace Hardware from January 1 to June 30, 2026, the brand—owned by Resideo Technologies (NYSE: REZI)—posted overall revenue growth of 3.3% during the period, with the average product price at $49.76. Amazon led First Alert's revenue mix at 47.1%, followed by lowes.com at 36.1% and acehardware.com at 16.4%. In the most recent tracked month, revenue rose 1.4% versus the prior month, even as the average price slipped 2.6% to $50.00. Across the full period, the average price edged down 0.8%, suggesting modest pricing pressure alongside steady revenue gains. These figures reflect Grips Intelligence in-store data spanning the three tracked retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for First Alert.
BY REVENUE
First Alert sells 52% online and 48% offline. Online runs through 2 channels; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 4.15M ratings on 3 channels, First Alert averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$52.12
Price
$1.26M
Revenue
$61.58
Price
$875K
Revenue
$97.10
Price
$791K
Revenue
$41.43
Price
$661K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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