GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Schlage generated the largest share of its revenue through Amazon at 38.5%, followed by Lowes at 26.3% and Menards at 20.5% during the January to May 2026 period across five major retailers including Home Depot and Ace Hardware. The brand's average product price stood at $81.32, though premium smart lock products on Amazon commanded significantly higher prices, with top sellers like the Encode Plus WiFi Deadbolt reaching over $290. Schlage demonstrated strong momentum with overall revenue growing 10.3% over the tracked period, accompanied by a 10.1% increase in average pricing. Home Depot accounted for just 10.2% of Schlage's revenue share, notably trailing behind Menards despite being a larger national retailer. This pricing and distribution data suggests Schlage is successfully executing a premium pricing strategy while maintaining broad multi-retailer presence in the competitive lock and smart home security market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Schlage on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Schlage.
BY REVENUE
Schlage sells 60% online and 40% offline. Online runs through 3 retailers; offline through 3.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 8.5M ratings on 5 retailers, Schlage averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
