GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brinks maintained an average product price of $19.04 across five major retailers tracked from January to May 2026. Menards.com dominated Brinks' revenue share at 60.0%, making it by far the brand's largest retail channel, followed by Amazon at 26.7%. The remaining revenue was split among lowes.com (5.2%), acehardware.com (4.8%), and homedepot.com (3.2%), indicating a highly concentrated retail distribution strategy. Notably, Brinks' average price saw a 2.8% decline over the March to May 2026 period, suggesting increased promotional activity or a shift toward lower-priced product sales. Despite this pricing pressure, Brinks' overall revenue dipped only 0.5% during the same window, reflecting relatively stable demand across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brinks on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brinks.
BY REVENUE
Brinks sells 31% online and 69% offline. Online runs through 3 retailers; offline through 3.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 230K ratings on 5 retailers, Brinks averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 230K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.99
Price
$15K
Revenue
