GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Master Lock generated an average product price of $22.68 across Amazon, Ace Hardware, Lowe's, and Menards from January to May 2026. Amazon dominated as the leading retail channel, capturing 45.6% of Master Lock's total revenue share, followed by Ace Hardware at 25.6% and Lowe's at 22.3%. The brand demonstrated strong momentum during the tracked period, with overall revenue growing 11.2% and average prices rising 2.6%, signaling healthy demand and pricing power. Lock box products consistently ranked among Master Lock's top sellers across all four retailers, with key lock boxes on Amazon priced between $36 and $37 emerging as standout performers. Menards accounted for just 4.6% of revenue share, suggesting a significant opportunity for Master Lock to expand its presence in that channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Master Lock on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Master Lock.
BY REVENUE
Master Lock sells 49% online and 51% offline. Online runs through 3 retailers; offline through 4.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 7.9M ratings on 4 retailers, Master Lock averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 7.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
