GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, Office Depot, Lowe's, and Menards, SentrySafe demonstrates a heavily concentrated retail footprint, with Amazon commanding an overwhelming 81.1% of total revenue share. The brand's average product price sits at $99.60, though this figure saw a notable 30.9% increase over the tracked period, suggesting a shift toward higher-value product sales. Home Depot and Office Depot follow distantly as the second and third largest channels, holding 6.2% and 5.9% revenue share respectively. Despite the rising average price, SentrySafe experienced a 3.6% overall revenue decline during the period, indicating that higher price points may be impacting purchase volume. This pricing-versus-volume dynamic, combined with its heavy Amazon dependency, presents both a strategic challenge and an opportunity for the brand to diversify its retail distribution.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 31% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SentrySafe on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for SentrySafe.
BY REVENUE
SentrySafe sells 91% online and 9% offline. Online runs through 3 retailers; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.23M ratings on 5 retailers, SentrySafe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$400.06
Price
$57K
Revenue
