GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nite Ize generated the largest share of its revenue through Amazon at 43.8%, followed by Menards at 21.0% and Lowe's at 18.0%, across five tracked retailers from January to May 2026. The brand maintained an accessible average product price of $10.67 during the reporting period. Notably, Nite Ize experienced an 11.7% month-over-month revenue increase in the most recent month, contributing to an overall 5.6% revenue growth over the trailing three-month period. Home Depot represented the smallest revenue share at just 1.5%, suggesting a significant opportunity for expanded distribution through that channel. Despite the revenue gains, average pricing saw a modest 2.5% decline over the same period, indicating a potential shift toward higher-volume, lower-priced product sales.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nite Ize on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Nite Ize.
BY REVENUE
Nite Ize sells 45% online and 55% offline. Online runs through 2 retailers; offline through 3.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 2.14M ratings on 5 retailers, Nite Ize averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
