GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Lowe's, and Amazon, SmartStraps generates the largest share of its revenue through Menards at 48.0%, followed closely by Lowe's at 44.4%, while Amazon accounts for just 7.0%. The brand's average product price sits at $13.62, which has seen a steady 2.9% increase over the tracked period. Revenue for SmartStraps showed modest but consistent growth, rising 0.3% overall during the observed timeframe. The near-even revenue split between Menards and Lowe's highlights SmartStraps' strong positioning across major home improvement retailers, with Amazon playing a notably smaller role in the brand's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SmartStraps on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for SmartStraps.
BY REVENUE
SmartStraps sells 9% online and 91% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 22% in Jan to 4% in May.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 91K ratings on 3 retailers, SmartStraps averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
