GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data, SmartStraps saw its revenue dip 2.0% over the January 1–June 30, 2026 period across the tracked menards.com, lowes.com, and Amazon channels, while its average product price rose 4.3% to reach $13.39. The brand's in-store sales are heavily concentrated at Menards, which commanded a 54.6% revenue share, followed by Lowe's at 40.7% and Amazon trailing at just 4.2%. In the most recent quarter (April 1–June 30, 2026), the average price climbed 3.8% month-over-month to $13.64 even as revenue slipped 1.1%. This near-even Menards-Lowe's split underscores how reliant SmartStraps remains on its two leading home-improvement retail partners. Taken together, the Grips Intelligence figures point to a brand balancing modest pricing gains against slight volume softness across its key channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SmartStraps on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for SmartStraps.
BY REVENUE
SmartStraps sells 5% online and 95% offline. Online runs through 3 channels; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 90K ratings on 3 channels, SmartStraps averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 90K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$45.75
Price
$169K
Revenue
$51.65
Price
$141K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
