GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vortex generated the vast majority of its revenue through Amazon, which accounted for 95.6% of total revenue share between January and May 2026, with homedepot.com capturing just 3.2%. The brand's average product price during this period stood at $111.09, though pricing showed a downward trend with a 6.1% overall decrease observed from March through May 2026. Despite a notable 11.7% month-over-month revenue spike in the most recent month, Vortex experienced an overall revenue decline of 14.9% across the March to May 2026 tracking period. The heavy concentration on a single retailer and the consistent downward pressure on pricing suggest Vortex may need to diversify its channel strategy to sustain long-term growth. These insights, powered by Grips Intelligence, highlight both the opportunities and challenges facing Vortex in the current competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vortex on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Vortex.
BY REVIEW COUNT
Across 1.49M ratings on 2 retailers, Vortex averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
