GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kreg maintained an average product price of $37.54 across five major retailers tracked between January and May 2026. Amazon dominated Kreg's revenue share at 68.1%, far outpacing the next closest retailer, Menards, which held just 11.6% of revenue share. Home Depot and Lowe's each captured an equal 9.2% share, while Ace Hardware trailed at 2.0%, indicating a highly concentrated retail distribution strategy. Notably, Kreg's overall revenue declined 6.8% over the recent trend period, coinciding with a 4.6% month-over-month drop in average price, suggesting possible promotional activity or shifting product mix. This heavy reliance on Amazon as a revenue driver presents both an opportunity and a vulnerability for Kreg's broader retail positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kreg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kreg.
BY REVENUE
Kreg sells 78% online and 22% offline. Online runs through 2 retailers; offline through 3.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 886K ratings on 5 retailers, Kreg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 886K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
