GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, Menards, and Amazon, CAMO demonstrated strong momentum with revenue growing 51.0% over the tracked period. Home Depot dominated as the brand's leading retail channel, capturing 54.7% of total revenue share, followed by Lowe's at 33.3% and Menards at 10.5%. The brand's average product price stood at $77.77, though pricing showed a downward trend with a 13.9% decrease over the period, suggesting a possible shift toward higher-volume, lower-priced SKUs. Amazon accounted for just 1.5% of revenue share, underscoring CAMO's heavy reliance on traditional home improvement retailers for distribution. The most recent month saw continued positive trajectory with a 16.7% month-over-month revenue increase, signaling sustained demand heading into the peak building season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CAMO on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for CAMO.
BY REVENUE
CAMO sells 79% online and 21% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 87% in Jan to 71% in May.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 96K ratings on 4 retailers, CAMO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 96K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
