GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Malco generated the majority of its revenue through Amazon, which accounted for 61.2% of total revenue share from January to May 2026 across Amazon, Lowe's, Menards, and Ace Hardware. Lowe's and Menards followed as the second and third largest channels, contributing 19.8% and 16.6% of revenue respectively. The brand's average product price stood at $25.98, with pricing showing a modest 2.8% increase over the tracked period. Notably, Malco experienced strong overall revenue growth of 19.1% during the period, signaling healthy demand across its retail footprint. The brand's presence across four major home improvement retailers underscores its broad distribution strategy in the competitive tools and hardware market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Malco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Malco.
BY REVENUE
Malco sells 65% online and 35% offline. Online runs through 2 retailers; offline through 3.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 892K ratings on 4 retailers, Malco averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 892K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$308.01
Price
$168K
Revenue
