GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Malco generated revenue growth of 5.4% across offline retail channels tracked—Amazon, Lowe's, Menards, and Ace Hardware—between January 1 and June 30, 2026, with revenue rising a further 2.5% month-over-month in the most recent period. Amazon dominated the brand's revenue mix at a 56.1% share, followed by lowes.com at 22.5% and menards.com at 18.9%, while acehardware.com contributed just 2.2%. The average product price climbed to $26.83, up 3.1% versus the prior month and 1.6% higher year-to-date. Grips Intelligence data shows the brand's overall average price point sits at $26.00, though top-performing listings span a wide range from budget items to premium tools priced above $300. These trends underscore Malco's concentrated reliance on a single dominant marketplace alongside steady upward momentum in both revenue and pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Malco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Malco.
BY REVENUE
Malco sells 62% online and 38% offline. Online runs through 2 channels; offline through 3.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 906K ratings on 4 channels, Malco averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 906K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$42.06
Price
$155K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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