GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Pro-Fit generated its sales across Lowes.com and HomeDepot.com between January 1 and June 30, 2026, with Lowe's accounting for 62.6% of revenue share and Home Depot the remaining 37.4%. Over the tracked period, the brand's overall revenue declined 8.1%, though the most recent month showed a rebound with 8.8% month-over-month growth. The average product price held remarkably steady at $35.95, edging down just 0.3% overall while the latest month saw prices rise 5.4% to $36.89. Among top-performing SKUs, higher-priced framing and specialty items stood out, including 21-degree hot dipped galvanized ring shank framing nails at a $139.56 average price and hot dipped galvanized common spike nails at $122.08. This concentration across just two major home-improvement retailers underscores how dependent Pro-Fit's in-store distribution remains on Lowe's and Home Depot shelf presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pro-Fit on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Pro-Fit.
BY REVIEW COUNT
Across 42K ratings on 1 channel, Pro-Fit averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.56
Price
$38K
Revenue
$122.08
Price
$27K
Revenue
$72.05
Price
$22K
Revenue
$97.00
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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