GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and May 2026, Pro-Fit generates revenue across two major home improvement retailers, with Lowes.com commanding a dominant 63.7% revenue share compared to Home Depot's 36.3%. The brand's average product price sits at $35.52, though pricing has shown a downward trend with a 4.9% overall decrease during the tracked period. Revenue has also faced headwinds, declining 9.7% over the same timeframe, signaling potential market softness or shifting competitive dynamics. Among Pro-Fit's top-performing products at Home Depot, premium items such as framing nails and stainless steel siding nails reach price points well above $100, indicating a strong presence in the professional-grade segment. These trends suggest that while Pro-Fit maintains solid retailer distribution, monitoring pricing strategy and revenue momentum will be key going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pro-Fit on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Pro-Fit.
BY REVENUE
Pro-Fit sells 37% online and 63% offline. Online runs through 2 retailers; offline through 1.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 45K ratings on 2 retailers, Pro-Fit averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.