GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's and Home Depot, Pro-Twist maintains a strong retail presence with Lowe's commanding 95.7% of the brand's revenue share compared to just 4.3% at Home Depot. The brand's average product price sits at $12.06, with a modest 1.3% price increase observed over the tracked period. However, Pro-Twist has experienced a 6.3% decline in overall revenue during the same timeframe, suggesting potential headwinds in consumer demand or competitive pressures. Top-performing products at Lowe's are clustered tightly in the $10.28–$11.04 price range, indicating a focused value-oriented positioning strategy. This heavy reliance on a single retailer for the vast majority of revenue represents both a strength in partnership depth and a potential vulnerability for the brand's growth trajectory.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pro-Twist on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Pro-Twist.
BY REVENUE
Pro-Twist sells 6% online and 94% offline. Online runs through 2 retailers; offline through 1.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 28K ratings on 2 retailers, Pro-Twist averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.05
Price
$42K
Revenue
$10.98
Price
$22K
Revenue