GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Backer-On generates the majority of its revenue through acehardware.com, which accounts for 71.6% of total revenue share, followed by homedepot.com at 27.4%. The brand's average product price stands at $23.17, reflecting a 4.8% increase over the tracked period. Despite the rising average price, Backer-On has experienced a notable revenue decline of 25.7% during the March to May 2026 timeframe. This divergence between growing prices and falling revenue suggests shifting demand dynamics worth monitoring across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Backer-On.
BY REVENUE
Backer-On sells 27% online and 73% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 18% in Jan to 25% in May.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%