GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across four major retailers, Bora generated the majority of its revenue through Amazon, which accounted for 52.0% of total revenue share. Home Depot followed as the second-largest channel at 23.6%, with Lowe's and Menards contributing 17.1% and 7.1% respectively. The brand's average product price stood at $93.28, though pricing showed a slight downward trend with a 3.0% decrease over the March to May 2026 period. Despite the softening in average prices, Bora demonstrated positive momentum with overall revenue growing 3.9% during the same timeframe. This combination of strong marketplace dominance on Amazon and steady revenue growth across key home improvement retailers highlights Bora's solid positioning in the competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bora on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Bora.
BY REVENUE
Bora sells 91% online and 9% offline. Online runs through 3 retailers; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 423K ratings on 4 retailers, Bora averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 423K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$114.80
Price
$898K
Revenue
$128.67
Price
$575K
Revenue
$216.94
Price
$530K
Revenue
$188.62
Price
$511K
Revenue
