GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Home Depot, Amazon, and Ace Hardware, Marshalltown demonstrates a heavily concentrated retail footprint, with Lowes commanding a dominant 80.7% of the brand's total revenue share. Home Depot follows as a distant second at 14.8%, while Amazon and Ace Hardware each account for just 2.3% of revenue. The brand's average product price sits at $38.47, though pricing varies significantly by retailer, with top-selling items on Home Depot and Lowes ranging well into the hundreds and even thousands of dollars. Marshalltown showed strong momentum during the tracked period, with revenue growing 30.3% overall and average prices rising 5.1%, signaling both increasing demand and upward pricing trends. This retailer concentration and growth trajectory suggest Marshalltown maintains a strong wholesale-oriented distribution strategy anchored primarily through Lowes.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Marshalltown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Marshalltown.
BY REVENUE
Marshalltown sells 83% online and 17% offline. Online runs through 3 retailers; offline through 2.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 380K ratings on 4 retailers, Marshalltown averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 380K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
