Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Home Depot, Lowe's, Amazon, Ace Hardware and Menards shows Crescent, a brand of the privately held Apex Tool Group, generating a heavily concentrated retail footprint, with homedepot.com alone accounting for 56.7% of year-to-date revenue. Lowe's follows at 16.6%, ahead of Amazon at 12.8% and Ace Hardware at 11.9%, while Menards contributes just 1.9%. Revenue softened modestly over the period, slipping 3.7% month over month and 2.1% overall across the May-to-July window. Pricing moved in the opposite direction, with the average selling price climbing 5.0% month over month to $28.71 and rising 6.9% overall against a year-to-date average of $28.17. The combination of firmer pricing and slightly lower revenue suggests unit volumes, rather than price realization, are the pressure point for Crescent's offline business.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Crescent on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crescent.
BY REVENUE
Crescent sells 73% online and 27% offline. Online runs through 3 channels; offline through 3.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 603K ratings on 5 channels, Crescent averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 603K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.99
Price
$216K
Revenue
$8.59
Price
$124K
Revenue
$23.99
Price
$102K
Revenue
$9.99
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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