GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Rubi generates the vast majority of its revenue through homedepot.com, which accounts for 80.7% of total revenue share, with lowes.com contributing the remaining 19.3%. The brand's average product price during this period stood at $178.86, reflecting a diverse range of price points across its portfolio. Notably, Rubi experienced a significant revenue decline of 57.0% over the tracked timeseries period, signaling potential challenges in market demand or competitive pressure. Average pricing also saw a notable decrease of 27.5% over the same window, suggesting possible discounting strategies or a shift in product mix toward lower-priced items. These trends across the two major home improvement retailers highlight a brand navigating a challenging period that warrants close monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 56% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 30% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rubi on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rubi.
BY REVENUE
Rubi sells 90% online and 10% offline. Online runs through 2 retailers; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 3.55K ratings on 2 retailers, Rubi averages 4.1★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.1
/ 5
From 3.55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$47.46
Price
$61K
Revenue
$1,750.15
Price
$21K
Revenue