GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Bullet Tools generating its measured retail revenue across two tracked channels, Home Depot and Lowe's. Home Depot dominates the mix at 78.2% of year-to-date revenue, leaving Lowe's with the remaining 21.8%. The brand's average selling price sits at $70.08 year to date, though the assortment stretches well beyond that, with top-selling SKUs priced from roughly $336 to more than $1,300. Momentum softened in the May–July window, with revenue down 13.6% month over month and 6.6% overall across the period, while the monthly average price slipped 8.0% to $57.38. Even so, average price ended the timeseries up 1.5%, suggesting the recent dip reflects mix and volume swings rather than a sustained repricing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Bullet Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bullet Tools.
BY REVENUE
Bullet Tools sells 78% online and 22% offline. Online runs through 1 channel; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 2.88K ratings on 2 channels, Bullet Tools averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 2.88K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$336.29
Price
$353K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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