GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Prime-Line maintained an average product price of $10.22 across five major retailers tracked from January to May 2026. Amazon led as Prime-Line's top revenue channel, capturing 34.9% of total revenue share, followed by Home Depot at 28.0% and Ace Hardware at 16.2%. Notably, Prime-Line's average price increased by 12.8% over the tracked period, signaling a potential shift toward higher-value product mix or pricing adjustments. Menards and Lowe's rounded out the retailer distribution with 15.8% and 5.1% revenue share respectively, highlighting Prime-Line's broad presence across the home improvement retail landscape. This diversified retailer footprint, with relatively balanced distribution among the top four channels, positions Prime-Line with reduced dependency on any single retail partner.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Prime-Line on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Prime-Line.
BY REVENUE
Prime-Line sells 68% online and 32% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 74% in Jan to 73% in May.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 3.42M ratings on 5 retailers, Prime-Line averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.42M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
